Email Marketing Misunderstandings Which Definitely Need To Be Cleared Up
There are a number of myths and fallacies in relation to email marketing that needs to be cleared up before you commence developing your double opt in list. These marketing beliefs could create a serious difficulty as you start to market your business on the internet. So here are just some of the misconceptions and falacies that you could possibly have heard about email marketing.
1. Not a whole lot of people use email
Email marketing is one of the most powerful marketing processes precisely because just about everyone uses email. Every place you look, you notice email fields that have to be filled in with your email specifics before you can process a transaction or get the information that you would like. Practically everyone has an email address to keep in contact with friends and family and to receive essential information.
2. Email campaigns can offend a number of people
The not so secret way to overcome this problem is through double opt-in permission-based email marketing. When you you have a persons permission to send them information and facts, make sure that the information that you send is informative and on topic.
3. It’s useless to send email to each person on your opt-in list
The key to this tricky situation is to have a very discerning eye about who to email and who not to email. You can discover this by taking a look at your metrics. This should show you which opt-in email list should give you the highest ROI or return on investment.
This entry was posted on Saturday, January 30th, 2010 at 4:28 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.